Last week we had our 2011 staff away day. This year I invited seven of Prevista’s customers to attend to give a live case study on their experience with Prevista. I did this for three reasons:
The ‘warts and all’ honesty of our customers was refreshing, giving staff an opportunity to digest the strong and the weak areas of our service. At the end of each interview, each customer set Prevista staff a challenge. These ranged from improving communication to empowering customers to promote Prevista’s services within their own organisations.
I was reminded how important it is to make sure the whole company hears direct from the people who have benefited from their day to day activities, and what a powerful voice the customer has. Prevista really does inspire individuals whilst increasing the bottom line for businesses.
Post your ideas of how we could better help our customers’ feedback their experience to me and other senior management at Prevista.
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