Marketing in a Cold Climate
Our partners at The Hospitality Network are hosting this interesting event that we wanted to make you aware of…
A DAY OF WORKSHOPS FOR INDEPENDENT RESTAURANTS
Monday 30th January 2012
Jetlag Bar, 125 Cleveland Street, London W1T 6QB
2012 is going to be a challenging year for London. This seminar will help kick start your business at the start of this exciting and very eventful year. You will hear inspirational and practical presentations from respected restaurant personalities such as Iqbal Wahhab, founder of Roast at iconic Borough Market and Peter Harden of Harden’s Guides.
By attending you will gain:
– New Ideas
– The ability to win more clients
– The chance to meet and connect with like minded industry colleagues
We will be running three very different sessions and you have the choice of attending one, two or all three. The more you attend the more you will learn!
At the end of the day (Three workshops) you will have benefitted from:
– Returning to marketing basics
– An update on the best in current marketing for independent restaurants
– Practical hints and tips
– Inspiration from key industry gurus
– Thinking time away from your business
Prices:
One session: £30 + VAT = £36
Two sessions: £50 + VAT = £60
Three sessions: £65 + VAT = £78
We believe in the best for the industry, so £1 for each booking will be donated to the Clink Charity www.theclinkcharity.com
For bookings click here Booking for Marketing in a Cold Climate
THE PROGRAMME
Session 1 – MARKETING ESSENTIALS
9.30 – 10.00 Registration and networking
10.00-10.15 Welcome from Ashley de Safrin of the Hospitality Network
10.15-10.40 Traditional marketing – back to basics – Ashley de Safrin, Partner THE HOSPITALITY NETWORK
10.40-11.05 Top class customer service – how this helps your business Sam Harrison, owner SAM’S BRASSERIE AND HARRISONS
11.05-11.30 Product, Perception, Profit – get the product right and improve your ratings – Peter Harden, HARDENS GUIDES
11.30-12.00 Networking
Session 2 – NEW GENERATION MARKETING
11.30-12.00 Registration and Networking
12.00-12.15 Welcome from Simon Lazarus
12.15—12.40 New approaches to marketing and PR Simon Lazarus, SIMON LAZARUS PR
10.40-11.05 The development of technology in restaurant marketing – Olivia Fitzgerald, General Manager UK – LIVEBOOKINGS
13.05-13.30 I-marketing and the APPS revolution. How you can benefit Nelson Da Silva, REALTIME SEATING
13.30-14.00 Networking
Session 3 – PERSPIRATION AND INSPIRATION
13.30-14.00 Registration and Networking
14.00-14.15 Welcome from Doug Talbott of the Hospitality Network
14.15-14.40 Low cost marketing – hints and tips Doug Talbott, Partner THE HOSPITALITY NETWORK
14.40-15.05 E-mail marketing and growing your database Matthew Kirby, FISHBOWL
15.05-15.30 Inspirational Marketing Iqbal Wahhab, FOUNDER OF ROAST, BOROUGH MARKET
15.30-16.00 Networking
CLOSE
For bookings click here Booking for Marketing in a Cold Climate
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